Frequently Asked Questions
Everything you need to know about working with Nortra Online Marketing.
What is the relationship between Nortra Online and Nortra Group?
Nortra Online ApS is the digital marketing Nortra Online ApS works with Nortra Group ApS for brands entering Denmark and the Nordics. While Nortra Group focuses on acquiring distribution rights for international brands entering the Danish/Scandinavian market, Nortra Online handles the complete digital marketing strategy – from website development and SEO to paid advertising and branding campaigns. Together, we provide a full-service solution for brands entering Denmark.
Do you only work with brands distributed by Nortra Group?
While our primary focus is supporting brands within the Nortra Group portfolio, we also work with external brands and businesses looking to strengthen their digital presence in Denmark. If you have a product or service targeting Danish consumers, we’d love to hear from you.
How long does it take to see results?
It depends on the channel and your goals. Paid search and social ads typically deliver measurable results within the first 2-4 weeks. SEO is a longer-term strategy, with significant traction usually visible after 3-6 months. Branding campaigns build momentum over 3-12 months. We set clear KPIs from day one and provide regular reporting so you can track progress in real time.
What makes the Danish market different from other European markets?
Denmark has one of the highest internet penetration rates in the world, with unique digital payment systems (MobilePay, Dankort), high social media usage, and consumers who value quality, sustainability, and local relevance. Danish consumers also tend to be highly research-oriented before purchasing. Our team understands these nuances and builds strategies specifically for this market.
Do you handle website development as well?
Yes. We offer full web development services including WordPress, Shopify, and custom solutions. We build fast, responsive, conversion-optimised websites with Danish localisation, payment gateway integration (MobilePay, Dankort), and SEO best practices built in from day one.
How do you use AI in your marketing strategies?
We integrate AI across multiple areas: predictive audience modelling to find your best customers, automated bidding strategies for paid campaigns, AI-generated content for scale and speed, intelligent chatbots for customer service, dynamic creative optimisation for ads, and machine learning-powered analytics for deeper insights. AI isn’t a separate service – it’s woven into everything we do.
What is your pricing model?
We offer flexible pricing models depending on the scope and nature of the engagement. This can include monthly retainers, project-based pricing, or performance-based models. We always start with a free consultation to understand your needs and then provide a tailored proposal with transparent pricing.
Can you work with brands that don’t yet have a Danish-language presence?
Absolutely – this is one of our core strengths. Many of the brands we work with are entering Denmark for the first time and have no localised assets. We handle everything from website translation and Danish content creation to localised ad copy and culturally relevant creative. We can launch your brand in Danish from scratch.
What reporting do you provide?
We provide detailed monthly performance reports with clear KPIs, alongside real-time dashboard access so you can check progress anytime. Reports cover all active channels – paid search, social ads, SEO rankings, web analytics, and more – with actionable insights and next-step recommendations. We also hold regular review calls to align on strategy.
Where are you based?
Nortra Online ApS is based in Copenhagen, Denmark. We work with brands from all over Europe and beyond, but our focus is always the Danish market. We’re happy to meet in person in Copenhagen or work remotely – whatever suits your needs.
Still Have Questions?
We’re always happy to chat. Reach out and we’ll get back to you within 24 hours.
