Case Studies

Case Study #1

European Skincare Brand – Danish Market Entry

Industry: Beauty & Skincare
Services: SEO, Social Ads, Web Dev, Branding
Timeline: 6 months

The Challenge

A well-established European skincare brand had secured distribution in Denmark through Nortra Group but had zero digital presence in the market. No Danish website, no social following, no search visibility. They needed to go from invisible to competitive within six months.

What We Did

We built a fully localised Danish e-commerce site with MobilePay integration, launched a multi-platform social ads strategy across Instagram and Facebook targeting Danish beauty enthusiasts, executed a Danish SEO content strategy covering 120+ skincare-related keywords, and ran a launch branding campaign with Danish micro-influencers.

Results

487%

Return on Ad Spend

14,200+

Orders in First 6 Months

#3

Google.dk Ranking for Primary Keyword

Case Study #2

Health Supplement Brand – Scaling Paid Search

Industry: Health & Wellness
Services: Paid Search, AI, SEO
Timeline: 12 months

The Challenge

A health supplement brand was already selling in Denmark but struggling with Google Ads performance. Their cost per acquisition was too high, quality scores were poor, and they were losing market share to established Danish competitors with bigger budgets.

What We Did

We restructured their entire Google Ads account with granular Danish keyword targeting, implemented AI-powered bidding strategies with custom conversion values, built dedicated Danish landing pages for each product category, and launched a complementary SEO strategy to capture long-tail organic traffic.

Results

-62%

Reduction in Cost Per Acquisition

3.2x

Increase in Conversion Volume

89%

Increase in Organic Traffic (YoY)

Case Study #3

Premium Pet Food Brand – Full Digital Launch

Industry: Pet Care / FMCG
Services: All services
Timeline: 9 months

The Challenge

A premium European pet food brand had just secured Danish distribution through Nortra Group and needed a complete digital launch – brand awareness, e-commerce, retail partnerships, and a loyal customer community – all built from scratch in a market dominated by well-known local brands.

What We Did

Full-service engagement: custom Shopify store with Danish payment integrations, comprehensive SEO strategy targeting 200+ pet care keywords, a TikTok and Instagram content strategy featuring real Danish pet owners, Google Shopping and Search campaigns, AI-powered email marketing flows, and a brand awareness campaign with programmatic display across Danish publisher sites.

Results

2.1M

DKK Revenue in First 9 Months

28,000+

Social Media Followers

44%

Repeat Purchase Rate